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Concierge Signature Medicine

FirstHealth Concierge Signature Medicine is a medical practice that is unsurpassed in patient service and convenience. Our team provides exceptional, comprehensive, highly personalized care and convenience that traditional primary care practices don't offer. Call (910) 684-5499 today to schedule an appointment. 


Concierge Signature Medicine is a physician-patient relationship based on mutual respect and trust built over time. Your provider is available in the office (1690 U.S. 1, Southern Pines) and out of the office, on the phone or by your side – whenever health issues or illness arises. 

Ready to schedule an appointment or want to learn more? Call (910) 684-5499 today. 




• Preventive health care for adults
• Sick care
• Management of acute and chronic diseases such as diabetes, hypertension and asthma
• Nutritional counseling
• Total Health Fitness Center membership
• Personal training
• Massage therapy



• Access to a physician 24 hours a day, 365 days a year
• Personalized care centered on your needs
• Same-day or next-day appointments guaranteed
• On-time office visits
• Extended office visits to address all of your concerns
• A patient advocate dedicated to coordinating your care with other specialists, test scheduling and any other needs you may have
• Emphasis on wellness and prevention that includes special invitations to educational seminars and workshops
• Direct access to FirstHealth Moore Regional Hospital
• No membership fee charged for adolescent dependents
• Care for dependents 18-26 years of age (additional office fee applies)



Basic Level: $1,800 includes: 

  • All benefits of Concierge Signature Medicine
  • Exercise is Medicine at FirstHealth Fitness referral

Signature Level: $2,500 includes: 

  • All benefits of Concierge Signature Medicine
  • Annual FirstHealth Fitness Total Health Membership
  • Personal Training at FirstHealth Fitness – 30 minute weekly session for 8 weeks
  • Nutritional Counseling at FirstHealth Fitness – 30 minute quarterly session
  • Massage Therapy at FirstHealth Fitness – One hour massage every other month



FirstHealth Signature Medicine will file insurance for billable services and FirstHealth participates in a wide range of health plans and accepts most major insurance providers, however it is important that you contact your insurance provider before receiving treatment to verify that you have full coverage. You would also determine your individual plan requirements regarding referrals, authorizations and co-pay/deductible amounts.



FirstHealth utilizes the MyChart patient portal. In MyChart you can see your medications, test results, upcoming appointments, medical bills and more. You can also schedule appointments and request prescription refills. Of course, you will also have 24/7 phone/text access to your provider for any needs that may arise.


Our Team

Loni Rogers Belyea, M.D., MBA
Specialties - Internal Medicine, Hospitalist Medicine and Geriatric Medicine

Dr. Belyea specializes in geriatric medicine and has an interest in patient wellness and wellbeing. In her spare time, she enjoys spending time with her family, hiking, skiing and learning how to play golf. 

Training and Education

  • M.D. - Tufts University School of Medicine
  • MBA - Brandeis University 
  • Internship - University of Hawaii, Internal Medicine
  • Residency - University of Hawaii, Internal Medicine
  • Fellowship - Yale University, Geriatric Medicine


W. Miller Johnstone III, M.D., Ph.D.
Specialties - Family Medicine, Geriatric Medicine

A native of Moore County, Dr. Johnstone has a special interest in family and geriatric medicine. Prior to joining FirstHealth, he served as the director of the division of geriatric medicine at Brody School of Medicine. In his spare time, Dr. Johnstone enjoys spending time with his family.

Training and Education 

  • M.D. - Brody School of Medicine, East Carolina University
  • Ph.D. - North Carolina State University, Physiology
  • Internship - East Carolina University, Family Medicine
  • Residency - East Carolina University, Family Medicine 
  • Fellowship - East Carolina School of Medicine, Geriatrics 


Julie Baugher, M.D. 
Specialties: Internal Medicine

Dr. Baugher was in the Air Force before coming to practice in Moore County more than 12 years ago. She brings a wealth of health care expertise to the practice. In her free time she enjoys cooking, reading and spending time with her husband and children on their family farm. As a military veteran herself, she also enjoys volunteering for and contributing to veteran’s benevolent organizations.

Training and Education 

  • M.D. - Wright State University
  • Internship - Keesler Medical Center, Internal Medicine
  • Residency - Keesler Medical Center, Internal Medicine 



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