How Can We Help You?


Quick Info:

Find a Doctor Community Tour (800) 213-3284

More on LifestyleBack

Moore Regional Maternity Program Recognized for Breastfeeding Initiative

| Date Posted: 4/5/2016

PINEHURST – There are many reasons to breastfeed.


To begin, babies who are breastfed during the first year of life are generally healthier and less likely to suffer from common childhood infections. In addition, natural proteins in the mother’s milk help build the baby’s immune system and mother’s milk contains the right combination of vitamins and minerals a baby needs for healthy growth and development. Also important is the fact that breastfeeding promotes bonding between mother and child.


In an effort to encourage more of its patients to breastfeed, Women & Children’s Services at FirstHealth Moore Regional Hospital has joined the “Ban the Bag” campaign of the North Carolina Breastfeeding Coalition (NCBC), a program designed to eliminate the marketing of infant formula from the state’s maternity facilities.


In recognition of its participation in the program, the Moore Regional service has received an NCBC “Golden Bow” award and been acknowledged on the NCBC website.


According to Beth Hutchinson, MSN, R.N., administrative director of Women & Children’s Services, Moore Regional’s current “exclusive breastfeeding” rate (breastfeeding without supplement) is 48 percent. She hopes the decision to participate in the “Ban the Bag” campaign will help increase that number by eliminating the “implied endorsement” provided by the formula sample bags.


“FirstHealth has joined multiple other hospitals in the state in efforts to promote breastfeeding,” Hutchinson says. “One of the ways to do this is to stop giving out gift bags that support formula feeding. We have chosen instead to provide education and support to all mothers regardless of their feeding choice.”


According to the state Breastfeeding Coalition, multiple studies have shown that new mothers are more likely to start using formula after they get the marketing bags, which contain formula samples, coupons and other advertising. Research also indicates that one reason for the low rate of exclusive breastfeeding is the marketing of formula in health care facilities.


For more information on the various services, including breastfeeding education, provided by Women & Children’s Services at FirstHealth Moore Regional Hospital, visit


Golden Bow 1.JPG 

(From left) Sarah Lester and Jessica Altemara, of the North Carolina Breastfeeding Coalition, present the “Golden Bow” award to lactation consultants Tammy Welch, IBCLC, and Robin Clark, R.N., IBCLC, in recognition of FirstHealth Moore Regional Hospital’s participation in the statewide “Ban the Bag” effort to encourage breastfeeding.




Related Content

Healthy Living Programs
Fitness Programs
Community Tour

FirstHealth Magazine Subscription

To receive FirstHealth Magazine via email, please complete the information below.

1. Browse Our Free Printed Magazines
2. Subscribe to FirstHealth Magazine

How would you like to receive the magazine?

FirstHealth Newsletter Sign-Up