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FirstCarolinaCare Insurance Company Annual Report Wins Two Health Care Marketing Awards

| Date Posted: 7/14/2010

PINEHURST – The Corporate Communications department of FirstHealth of the Carolinas received a 2010 Silver Aster Award for excellence in marketing and a Bronze Health Care Advertising Award from the Healthcare Marketing Report for the 2008 FirstCarolinaCare (FCC) annual report.
Titled “Creating a Healthy Future,” the award-winning report covers annual accounts while focusing on FCC’s dedication to caring for people first and being a positive force in reducing growth in the number of uninsured and helping to build a healthier community.   

The FCC report was created by FirstHealth graphic designer Eric Baker and written by Mat Marder with FCC.

The Aster Awards Program is an elite competition recognizing the nation’s most talented health care marketing professionals for outstanding excellence in advertising.  Winning entries are judged by a diverse panel of experts and published in the Marketing Healthcare Today magazine.

Healthcare Advertising Awards is the oldest, largest and most widely respected health care advertising awards competition.  The awards are sponsored by Healthcare Marketing Report, a publication covering all aspects of health care marketing, advertising and strategic business development.  More than 4,000 entries were received in this year’s competition.  A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

FirstHealth’s Corporate Communications department is responsible for all of the organization’s marketing, advertising, and public relations and media relations as well as the development of internal and external communications.

“Corporate Communications has been recognized many times over the years for the award-winning materials produced in the department,” says Leslie Deane, FirstHealth’s administrative director for Planning and Marketing.  “We are very proud of these awards, which recognize the quality work and talent of the entire staff.”

The FCC annual report can be viewed by visiting

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