The campaign uses four bariatric marketing tools from Baldwin Publishing
PINEHURST – FirstHealth of the Carolinas launched a Web campaign this month to build its weight-loss surgery program. The bariatric campaign uses four digital marketing tools from Baldwin Publishing designed to drive traffic to NCWeightLossSurgery.org.
The hospital’s goal is to encourage potential patients to sign up to learn if bariatric surgery is right for them.
“We hope to provide a wealth of information and support regarding bariatric health, so that patients can make informed choices, discover ways to prepare healthier foods and embrace a healthier lifestyle,” said Melissa Herman, R.D., FirstHealth’s Bariatric Center patient navigator.
The following four bariatric marketing tools have been integrated into the hospital’s bariatric website, NCWeightLossSurgery.org:
- Health eCooking® bariatric video recipes – Every recipe featured on NCWeightLossSurgery.org is created by professional chefs, and approved by dietitians to meet post-surgery bariatric dietary requirements.
- Interactive bariatric articles – NCWeightLossSurgery.org also offers nutrition, fitness and weight-loss libraries filled with articles that educate and motivate Web visitors to maintain a healthy weight. All content is medically reviewed.
- Customized bariatric enewsletter – Each issue features FirstHealth’s bariatric medical staff and events. This turnkey email program includes sign-up incentives to help the hospital build subscribers and find new patients.
- Bariatric digital cookbook – FirstHealth rewards enewsletter subscribers with a free weight-loss cookbook filled with bariatric recipes. Anyone interested can sign up at NCWeightLossSurgery.org.
Several years ago, FirstHealth Moore Regional Hospital partnered with Pinehurst Surgical to establish a comprehensive bariatric surgical program for the mid-Carolinas. The program offers Roux-en-Y gastric bypass, sleeve gastrectomy and adjustable gastric band surgical approaches to significant weight loss and maintenance for those suffering from morbid obesity. The FirstHealth Bariatric Center is staffed by an interdisciplinary team and coordinated by a patient navigator and registered dietitian who provide education and support, before and after surgery.
December 14, 2016
FirstHealth Weight-Loss Surgeons Trained in Non-Surgical ProcedureDavid Grantham, M.D. PINEHURST – The two bariatric surgeons at FirstHealth Moore Regional Hospital have been trained in a procedure that has added a…
November 7, 2016
Greensboro Couple Thought “Long-Term” about Weight-Loss Surgery DecisionAlicia and Frank Norton, shown on the porch of their Guilford County home, have together lost just more than 200 pounds since having gastric sleeve w…
November 3, 2016
Eric's Weight-loss Journey - Part SevenMeet Eric Baker, 50-year-old Seven Lakes resident. Listen as Eric talks about his past struggles with weight, failed diets and why he opted to have w…
September 5, 2017
Prepping for Pre-OpThis class will provide information to help you through your breast cancer diagnosis and surgery process. Topics will include: Preparation for surge…