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About Us

FirstHealth of the Carolinas, a private, not-for-profit health care network, is headquartered in Pinehurst, NC. Its 5,300 employees serve 15 counties in the mid-Carolinas. Licensed for four hospitals with 610 beds, FirstHealth demonstrates a commitment to treating the whole patient and to providing quality health care for the entire community – especially those in need.

FirstHealth’s organizational culture is guided by its Core Purpose and Core Values and is committed to patient safety, quality and performance excellence.   

Core Purpose:  To Care for People

Values: FIRST – Focus on quality and excellence, Integrity, Respect for the individual, Service to others and Teamwork.

View All Awards & Accreditation

FirstHealth is committed to offering a level of medical excellence that is recognized among the best.  We are proud of our accomplishments.  Some of them are highlighted here.

More Info Quality

FirstHealth of the Carolinas is committed to consistently evaluating and improving the quality of care we provide to our patients.  It's our goal to assist you in choosing the highest quality health care.  We invite you to let us know if this information is helpful to you. Please contact us if you have any questions or comments

View All Leadership

Daniel F. Biediger


Daniel F. Biediger, vice president of Human Resources, earned a Bachelor of Science degree in industrial management from Clemson University and a Master of Business Administration from Campbell University. He was the assistant vice president for Human Resources at Moore Regional Hospital before being named vice president of Human Resources for FirstHealth of the Carolinas. Prior to that, he served as personnel director for Cape Fear Valley Medical Center in Fayetteville; director of Management Engineering, Cape Fear Valley Medical Center; and management engineer,SunHealth Inc. in Charlotte. He is a member of the American Society for Healthcare Human Resources and the North Carolina Healthcare Human Resources Association. Biediger has served as board member and chairman for Lee County Industries, a not-for-profit community rehabilitation center in Sanford, as a board member for Moore County United Way, and as a board member and chairman of the Board of Trustees of the Southern Regional Area Health Education Center (SR-AHEC).

Brian T. Canfield


Brian T. Canfield has served as chief operating officer (COO) for FirstHealth Moore Regional Hospital since September 2012. He graduated with a Bachelor of Arts degree in biology from Bemidji State University and holds a Master’s in Business Administration from Western New England University, a Master’s in Healthcare Administration from Baylor University, and a Master’s in National Security and Strategic Studies from the United States Naval War College.

Prior to joining FirstHealth, he served in the United States Army, retiring as a colonel after more than 28 years of active service in a variety of command and staff leadership positions in the Continental United States and overseas. His most recent position was as chief executive officer (CEO)/commanding officer for Womack Army Medical Center, Fort Bragg, from July 2010 to July 2012. Canfield is an Associate of the American College of Healthcare Executives. 

Board Certified

Jenifir J. Bruno, M.D.

Chief Medical Officer


Jenifir Bruno, M.D., was named FirstHealth Chief Medical Officer on December 7, 2020. Dr. Bruno became affiliated with FirstHealth in March 2003 as a hospitalist at Moore Regional Hospital. In July 2008, she joined FirstHealth as Assistant Medical Director for the Hospitalist Program. Since joining FirstHealth, Dr. Bruno has also served in other leadership roles for both the FirstHealth Physician Group and the Medical Affairs Division. She also served as Medical Director for FirstCarolinaCare Insurance Company. Dr. Bruno earned her medical degree from Creighton University and completed an internship and residency at the University of Kentucky Medical Center. Dr. Bruno is certified by the American Board of Internal Medicine.

  • Hospitalist
Hospital Affiliation
  • Moore Regional Hospital
  • Moore Regional Hospital- Hoke
  • Moore Regional Hospital-Richmond
  • Montgomery Memorial Hospital
  • Creighton University
Internship & Residency
  • University of Kentucky Medical Center

Spending time with her family

Dan Barnes, D.O.


Dan Barnes, D.O., has served as president of FirstHealth Physician Group since January 2012.  The FirstHealth Physician Group is a wholly owned subsidiary of FirstHealth of the Carolinas with more than 200 physicians, physician assistants, dentists, nurse practitioners, psychologists and social workers.  Dr. Barnes earned his medical degree from the Ohio University College of Osteopathic Medicine. He completed both his internal medicine internship and residency at Brooke Army Medical Center at Fort Sam Houston in Texas and is board certified in internal medicine. Dr. Barnes joined FirstHealth Hospitalist Services while completing an assignment as a physician at Womack Army Medical Center at Fort Bragg. During a deployment to Iraq, he received the Surgeon General Award for developing a mobile clinic to help meet the underserved medical needs of Iraqi citizens in remote areas of the Sunni Triangle. Dr. Barnes became medical director of FirstHealth Hospitalist Services in 2007 and has served as vice chair of Moore Regional’s Department of Medicine and chair of the Department of Medicine. He helped design and launch the FirstHealth Physician Group and serves on its Executive Committee while leading the Finance and Operations Committee. 

More Info FirstCarolinaCare Insurance Company

FirstCarolinaCare offers a wide range of health benefit plans for businesses throughout the FirstHealth service area. In addition to providing coverage alternatives for local businesses, FirstCarolinaCare provides a Medicare Advantage product for Medicare-eligible individuals in Moore, Montgomery, Richmond, Hoke, Lee, Chatham and Scotland counties.  

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