
Every year, advances in pharmaceutical
research lead to newer and better medicines
for treating, and sometimes preventing,
human illness. From the most common
to the rarest of diseases, patients and
physicians have more treatment options
than ever before.
“One of the most notable recent advances
in pharmacotherapy is the development
of targeted therapies for diseases,” says
Brad Pusser, R.Ph., Pharmacy director
at FirstHealth Moore Regional Hospital.
“Today’s medicines are more specific for
what they treat and work more effectively
with fewer side effects.”
Pharmaceutical and biotechnology
researchers are targeting some of the
greatest areas of medical need. In 2005
alone, the FDA approved 28 new prescription
medicines—three for cancer,
three for type 1 and type 2 diabetes, five
vaccines, and assorted treatments for
blood disorders, rheumatoid arthritis,
HIV and other medical conditions—according to “New Drug Approvals in
2005,” a report by the pharmaceutical
Research and Manufacturers Association
(PhRMA).
And that’s just the beginning.
PhRMA reports that medical researchers
are studying more than 900 new
medicines for diseases of aging, 241 medicines
for neurological disorders, 399
potential cancer treatments, 146 medicines
to combat heart disease and stroke,
197 treatment possibilities for mental
illness and 185 new medicines for infectious
diseases.
From 1995 to 2005, pharmaceutical
companies introduced more than 160
new medicines for adults and children
with rare diseases that affect 200,000 or
fewer people. Narcolepsy, hypotension
(low blood pressure), growth-hormone
deficiencies, Crohn’s disease and Lou
Gehrig’s disease are some of the rare diseases
recently targeted by pharmaceutical
researchers.
In the last decade particularly, Pusser
has seen significant advances in therapies
for cancer, cardiovascular disease and
diabetes—three of the most debilitating
and prevalent health concerns in North
Carolina and nationwide.
Coronary heart disease
Coronary heart disease, which results
from the gradual buildup of fatty plaques
in the arteries that carry blood to the heart,
is the most common type of heart disease
and the leading cause of heart attacks in
the United States. According to Pusser,
new types of blood-thinning medications
(anticoagulants) and drugs that prevent
blood clots from forming (antiplatelets)
are benefiting people who need surgery to
open narrowed arteries.
“These medications, when used in
combination with stents, mesh tubes
that prop open the artery and help
restore blood flow, have reduced the
number of open-heart surgeries to treat
coronary heart disease,” he says.
Cardiologists often implant stents in
coronary arteries after angioplasty, a nonsurgical
procedure to clear narrowed arteries
performed in the cardiac catheterization
labs at FirstHealth’s HeartFirst Center.
Hypertension and hyperlipidemia
For people with high blood pressure and
high cholesterol, two major risk factors for
stroke and heart attack, pharmaceutical
innovation has armed physicians with an
array of effective medication and dosing
choices. Doctors routinely prescribe
medicines to lower blood pressure and
low-density lipoprotein (LDL or “bad”
cholesterol) in conjunction with lifestyle
changes, or when a healthy diet and exercise
alone have not sufficiently lowered
cholesterol or blood pressure levels.
“One of the biggest breakthroughs of
the decade has been statin medications
for treatment of high cholesterol,” Pusser
says. “I would not be surprised to see
everybody taking one at some point in
their lives.”
Statins work in many different ways to
prevent the formation of cholesterol in the
liver or the absorption of cholesterol into
the bloodstream. In addition to reducing
LDL cholesterol, statin therapy can over
time lower triglycerides and raise HDL
(“good”) cholesterol in the bloodstream.
According to Pusser, sometimes people
on prescription therapy for chronic health
conditions have problems following their
treatment plan, because the medication
may cause unpleasant side effects or be
difficult or inconvenient to take.
“Patient compliance with medication
therapy can be a problem if the side
effects are worse than the disease, especially
in people with high blood pressure, who
often feel fine and do not have any symptoms,”
he says. “For example, older blood
pressure medications had a tendency to
make you tired, which could discourage
people from taking them as prescribed.
That sedating effect has been removed
from many of the newer therapies.”
Some of the older antihypertensives also
required patients to take four to six pills
over the course of one day. Pharmaceutical
manufacturers have addressed that problem
by introducing extended-release formulations,
which usually are dosed at one
pill once a day, and by developing different
classes of medications that work in different
ways to treat high blood pressure.
Doctors may prescribe diuretics,
angiotensin-converting enzyme (ACE)
inhibitors, angiotensin receptor blockers
(ARBs), vasodilators, alpha-blockers,
beta-blockers, calcium-channel blockers,
or central alpha-agonists—either individually
or in combination with another
antihypertensive.
Stroke
Doctors at FirstHealth hospitals have
successfully treated people with a breakthrough
clot-busting medication called
t-PA (tissue plasminogen activator.)
“Intravenous t-PA is the first FDAapproved
therapy for acute ischemic stroke
(a blockage in a blood vessel in the brain),
but doctors have a brief window to deliver
t-PA therapy, usually within the first three
hours after stroke symptoms begin,” says
Pusser. “Prompt evaluation and treatment
of stroke symptoms can reduce the potential
for disability and death.”
Cancer
While a cancer “cure” still eludes medical
researchers, they have made tremendous
strides in developing newer and more
effective medicines to combat breast, lung,
colorectal and other solid-tumor cancers,
as well as leukemias, lymphomas and other
malignant diseases.
“Newer generations of anticancer agents
are more disease specific, more targeted
and more patient friendly,” says Ellen
Willard, M.D., a board certified hematologist/
oncologist at Pinehurst Medical
Clinic and medical director of FirstHealth
Hospice & Palliative Care. “We’re seeing
more oral medications and more immunotherapy,
or biological therapy, as opposed
to straight chemotherapy.”

Bob Beddingfield, R.Ph., consults with a nurse in the Outpatient Oncology department at FirstHealth Moore Regional Hospital, which is using newer generations of anticancer agents that are more disease specific and more patient friendly. |
As the name suggests, immunotherapy
uses the body’s own immune system to
fight cancer cells. Medical researchers
have developed different types of immunotherapy agents that work differently inside the body.
“One of the most recent advances in
breast cancer treatment has been the
introduction of Herceptin (trastuzumab),
a type of immunotherapy known as a
monoclonal antibody,” Dr. Willard says.
“Herceptin works by itself or in conjunction
with chemotherapy. It’s been shown
to decrease a woman’s risk of recurrent
breast cancer and is effective in treatment
of advanced breast cancer. But it’s only
appropriate for patients with a certain type of very aggressive breast cancer.”
For people with colorectal cancer that
has spread beyond the primary tumor
site, Dr. Willard often prescribes another
monoclonal antibody, Avastin (bevacizumab),
in combination with chemotherapy.
This type of immunotherapy is designed
to slow or stop tumor growth by affecting the blood vessels that tumors need to grow and survive.
In addition to targeted therapies, new
oral chemotherapies and supportive-care medications are improving the quality of care for people who are fighting cancer.
“Most chemotherapy is by infusion, but
pharmaceutical manufacturers have begun
to introduce tablet forms,” says Pusser.
“These are much more convenient for
patients, because they don’t have to sit for
a six-hour infusion.”
Supportive-care medicines help patients
manage side effects of cancer treatment,
such as nausea, vomiting, fatigue and anemia.
Dr. Willard considers them a “very
important part of a patient’s overall treatment plan.”
A newly emerging area of cancer care
involves the development of cancer vaccines.
In June 2006, the FDA approved
the first and only vaccine to prevent
cervical cancer and precancerous lesions
caused by the human papillomavirus (HPV.) The vaccine is approved for use in 9- to 26-year-old girls and women, and
the acting FDA commissioner called it “a
significant advance in the protection of
women’s health.”
“Cancer is not just one disease,” Dr.
Willard says. “I have seen many life-saving
and life-enhancing developments in therapy,
but we have a long way to go. There
are so many more therapeutic possibilities researchers have yet to discover.”
Diabetes
Advances in pharmacotherapy are making a difference for the millions of Americans who are living with diabetes.
“We’ve seen a lot of new medicines in the
last couple of decades for both type 1 and
type 2 diabetes,” says Jason Joyce, Pharm.
D., Pharmacy director at FirstHealth
Richmond Memorial Hospital. “Before
that, insulin and sulfonylureas were the
basic lines of defense. Now, we have many
more classes and combinations of diabetes medications available.”
“New diabetes medicines are very specific,”
says Lisa Cutrell, Pharm.D., a pharmacist
and certified diabetes educator at
Richmond Memorial Hospital. “We now
know there are different complexities in
diabetes, and it’s become common for
physicians to prescribe multiple medications
that work in different ways to help patients control their blood sugar.”
Insulin remains a standard of diabetes
care, but doctors today have more choices
when developing treatment plans for their
patients. Insulin now is available in rapidacting,
short-acting, long-acting and
intermediate-acting formulations, which
may be used alone or in combination,
depending on a patient’s specific needs.
Pharmaceutical researchers also are innovating
needle-free ways to deliver insulin
doses. New options include a powdered, inhalable form of insulin and pre-filled insulin pens.
People with diabetes face a greater risk
of developing cardiovascular disease, and
many individuals take medications to lower their blood pressure and cholesterol along with their diabetes medicine.
“With healthy lifestyle changes such as
diet and physical activity, patients can delay
or prevent many of the long-term complications
of the disease,” says Benny Morse, Pharm.D., a pharmacist at Richmond
Memorial Hospital. “Other preventive
measures, such as statin therapy, can help
reduce cardiovascular risk factors in this patient population.”
“There is no ‘magic pill’ for diabetes,”
says Joyce. “Medication is only part of
the picture; without lifestyle changes,
you won’t get to the point where you need to be.”
Targeted patient types
In the decades since oral contraceptives
revolutionized women’s health care, clinical
researchers have continued to develop and introduce targeted medicines for specific patient types. In addition to advances
in treatment for breast and gynecological
cancers, pharmaceutical companies
are meeting women’s health care needs
with medicines for urinary incontinence,
menopausal symptoms, osteoporosis, irritable
bowel syndrome and other diseases that affect women more frequently than men.
According to PhRMA, more than 300
medicines are under development for diseases
of major concern to women, including
41 for breast cancer, 33 for ovarian
cancer, 41 for diabetes, 36 for arthritis, 23
for depression, 21 for Alzheimer’s disease and 13 for multiple sclerosis.
In men’s health, new therapies are
relieving symptoms of benign prostatic
hyperplasia (BPH), an enlargement of the
prostate that causes discomfort and urination
difficulties, and other urologic conditions
such as erectile dysfunction. For
both men and women, gender-specific
research continues in the areas of mental health, pain management, cardiovascular disease, cancer and other therapeutic categories.

Brad Pusser, R.Ph., is Pharmacy director at Moore Regional Hospital. |
Pharmaceutical researchers have also
taken aim at diseases that affect older
adults and children. According to PhRMA,
158 new medicines are in testing or awaiting
FDA approval for asthma, cancer,
infectious diseases, juvenile rheumatoid
arthritis, cystic fibrosis, diabetes, epilepsy,
attention-deficit/hyperactivity disorder,
and other ailments that afflict children
and adolescents.
Drugs targeting Alzheimer’s disease,
stroke, Parkinson’s disease, macular degeneration,
osteoarthritis, chronic obstructive
pulmonary disease (COPD), neuropathic
pain and sleep disorders are just some of
the 900-plus medications in development
for aging-related afflictions.
Tobacco cessation
We all know the high price of tobacco
use and, in particular, cigarette smoking:
increased risk for stroke, high blood
pressure, heart disease, lung cancer and
pulmonary disorders such as emphysema.
Many of these health risks can be dramatically
reduced or even reversed by breaking
the body’s dependence on nicotine.
According to the Tobacco Control
Branch of the North Carolina
Department of Health and Human
Services, “After one year of (an individual’s)
quitting cigarettes, the excess
risk of heart disease caused by smoking
is reduced by about one-half. After 10
years, the risk of lung disease for former
smokers is less than one-half that of a
continuing smoker. In five to 15 years,
the risk of stroke for former smokers
returns to the level of those who have
never smoked.”
For many who are trying to live without
lighting up, nicotine-replacement therapy
(NRT) is a helpful and effective tool, says
Dianne Homan, R.N., of the FirstQuit
tobacco-cessation program, a part of
FirstHealth Community Health Services.
“Nicotine-replacement patches, gums and
lozenges are available over the counter,
and the Nicotrol inhaler and Nicotrol NS
nasal spray are available with a doctor’s
prescription,” she says.

Dianne Homan, R.N., of FirstHealth Community Health Services |
The patch works by delivering a steady
baseline dose of nicotine, which satisfies
nicotine receptors in the brain. Many
experts recommend combining different NRT methods, but this is best done under supervision, as in the FirstQuit program.
“Anyone who is addicted to nicotine
has receptors in their brain waiting to be
filled,” Homan says. “The receptors can
be satisfied by nicotine in any form; but
if you smoke or chew too much tobacco
or use too much NRT, you may experience
nicotine toxicity—shakiness, nausea, watery mouth and headache.”
“The great thing about
NRT is that it gives you time to manage the necessary behavioral change and
the psychological addiction
without having to deal with marked withdrawal symptoms associated with
the chemical addiction,”
she adds. “On NRT, you may have subtle versions of withdrawal symptoms, but
that is what fine-tuning and
self-moderation of nicotine
levels is all about—to relieve
withdrawal symptoms by
satisfying the nicotine receptors in the brain.”
Along with NRT, doctors
sometimes prescribe the antidepressant
tablet bupropion
for people who are trying to
quit smoking. “Using NRT
in combination with bupropion
works well for some
individuals by satisfying the
body’s nicotine cravings,”
says Homan. “The bupropion helps lessen anxiety while the individual goes through the quitting process.
Overall, medication use doubles the
quit rates, Homan says, but medicines are only one tool in the three-part process used in the FirstQuit program.
“Medications only address the chemical
dependency,” she says. “Equally important
are behavior and cognitive change.
We help people to identify their triggers
for smoking and to formulate plans to
manage those triggers when they arise.
Cognitive change, or the way you think
about tobacco use, comes about with education,
identification with a new nonsmoking
lifestyle and getting out of denial about the unhealthy effects of smoking.”
Bacterial infections
At FirstHealth Montgomery Memorial
Hospital, a critical access hospital, advances
in antibiotic therapy are making a
positive impact on the quality of care, according to Director of Pharmacy John Walker, R.Ph.
“Many new oral and intravenous (IV)
antibiotics have been introduced in recent
years,” he says. “These medications play a big role in improving outcomes for patients with pneumonia, which is one of our top
admission diagnoses.”
One of the newest classes of antibiotics,
quinolones, is available in once-daily tablet
and liquid forms, the latter of which is a convenient dosing option for people who have difficulty swallowing tablets.
Walker supports efforts by pharmaceutical
manufacturers to introduce
more convenient drug-delivery systems and longer-acting formulations of their medicines.
“Medications that once were taken
two to three times a day or more now
are available in daily or even weekly
doses,” he says. “We’re also seeing
many new products in the form of
topical preparations such as transdermal
patches. In my mind, developing longer-
acting drug forms of many medications
presently being used that can be
administered safely and promote patient
compliance should be a huge focus of
manufacturers. This would be a great
benefit to our rapidly aging population,
which takes multiple medications to stay
healthy and has an increased susceptibility
to side effects, drug interactions and overdoses.”

For people with serious illnesses
and their families,
FirstHealth Hospice & Palliative
Care is a trusted source
of comfort, compassion and
closure. The program’s director, Charlotte
Patterson, R.N., CHPN, believes
that innovations in medication-delivery
systems are personalizing the care
FirstHealth Hospice & Palliative Care
provides.
“Very simply, our goal is to provide
the best possible quality end-of-life
care to people with life-limiting illnesses
and to provide that care with
dignity,” she says.
Although cancer is by far the most
prevalent disease that Patterson’s staff
sees, FirstHealth Hospice & Palliative
Care serves people of all ages, from
children to the very elderly, with any
type of life-limiting illness.
“Hospice is not just for cancer,”
Patterson says. “We care for people
with end-stage heart, lung and kidney
disease; dementia; multiple sclerosis;
and other non-cancerous conditions.”
Whatever their diagnosis, all who
seek palliative care share one basic
medical need: to be as comfortable
and pain free as possible.
“The key for us is to get patients’
symptoms, whatever they may be,
under control as quickly as possible
to enhance their comfort level,” says
Patterson. “It’s impossible to deal with
seriously important end-of-life issues,
such as getting your household and
personal finances in order or preparing
to say ‘goodbye,’ if your symptoms
are not controlled.”
Some of the most commonly used
medications in palliative care help
control nausea, vomiting and pain.
“With cancer in particular, people
with very advanced disease, especially
cancer that has spread to the bones,
experience a lot of pain,” Patterson
says. “For example, nausea and
vomiting are common side effects of
chemotherapy and radiation therapy.”
Palliative-care medicines can help
patients be more comfortable and active,
but, according to Patterson, “the
right combination is not always easy
to find.”
“Most of these patients have a lot
of different medical problems at one
time,” she says. “Finding that ‘magic
combination’ of therapies helps them
feel better and more at ease. Once
they’re feeling better, they’re moving
around more, eating more and being
more social. They generally end up
with a better quality of life.”
In the area of pain control,
FirstHealth Hospice & Palliative Care
pays particular attention to the
method of administration.
“For us, that’s huge,” she says. “We
don’t like giving people injections,
and we don’t do it very often. We prefer
medications with unique delivery
systems that are easily administered.”
For example, Fentanyl, a powerful
opioid for acute and chronic pain, is
one widely used palliative therapy
medication. Pharmaceutical manufacturers
offer a variety of patientfriendly
Fentanyl formulations,
from patches to liquid, and even a
lollipop-like berry-flavored lozenge.
Patients place the lozenge between
their cheek and gum, and twirl it
around. As the lozenge dissolves,
the medication is absorbed into the
bloodstream, providing fast-acting
pain relief.
“These newer drug-delivery systems
have made a tremendous difference in
helping us deliver palliative care while
preserving the individual’s dignity,”
says Patterson.
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