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FirstHealth of the Carolinas
Message from the CEO

Charles T. Frock
Chief Executive Officer
FirstHealth of the Carolinas

Here are a few reasons why …

The year was just a few weeks old when we noted Moore Regional Hospital’s 5,000th heart bypass surgery, and there were just a few weeks left in 2007 when we announced the creation of our new Heart Institute and the full-time employment of cardiovascular thoracic surgeons John Krahnert, M.D.; Andy Kiser, M.D.; and John Streitman, M.D.—a move that will fold our cardiovascular thoracic services into an umbrella program for the enhanced delivery of inpatient and outpatient cardiovascular thoracic care.

Early 2007 was also highlighted by the opening, in partnership with Pinehurst Medical Clinic, of the Outpatient Cancer Center Specializing in Hematology and Oncology and the consolidation of our outpatient cancer services and relocation of our medical oncology physicians into the old Ambulatory Surgery Center site. We also noted the opening of a Specialty Centers Building and the location of eight specialty clinics in the former Pinehurst Surgical building.

In other heart-related activities, Dr. Kiser introduced his pioneering treatment of atrial fibrillation about the same time that Moore Regional observed the 20th anniversary of the hospital’s first cardiac catheterization procedure. Performed by David Cowherd, M.D., on July 27, 1987, that first cardiac cath heralded the beginning of our now comprehensive cardiology program.

Also during 2007, Community Health Services released a report card on men’s health in conjunction with the first-ever North Carolina Men’s Health Summit. Wound care became a focus of all three FirstHealth hospitals with the opening of a Wound Care Center at Montgomery Memorial and a Wound Care and Hyperbaric Center at both Moore Regional and Richmond Memorial. And Montgomery Memorial Hospital opened a Breast Health Program for the diagnosis and evaluation of breast health issues within the Montgomery County community.

Employee health took center stage with the beginning of FirstFit, a program designed to encourage healthy living through diet and exercise among FirstHealth employees. All three hospitals were reaccredited by The Joint Commission, and the Accreditation Commission for Health Care reaccredited FirstHealth Hospice & Palliative Care.

There were numerous other highlights—including very successful Pottery Plus Auction, MMH Spring Event and Blue Jean Ball fundraisers; a record turnout for the 25th annual Wellness Screening Day at Richmond Memorial and the free screenings provided by the Richmond Memorial Hospital Foundation; and numerous instances of financial support by the Foundation of FirstHealth.

Sounds like a lot, doesn’t it? But these are only some of FirstHealth’s many accomplishments of 2007. They and others are highlighted in this issue of FirstHealth of the Carolinas, which for the first time doubles as our annual report.

The highlighted stories are grouped under the five objectives of FirstHealth’s FirstGOLF strategic plan: quality, growth, human resources, performance and communications.

I hope you enjoy reading it as we begin yet another year of working together to be first in quality, first in health.